Market playbook
India
~1.43B people · the world’s second-largest smartphone market · accessories market growing ~14% CAGR
Market lead — Aryan
Retail structure
Distributor–dealer hierarchies that are precise and unforgiving about margin. Regional strength matters more than national presence: winning Bihar and UP is a different business from winning Bangalore.
What is hard
BIS registration is mandatory and slow — plan on 8–16 weeks before it is a market at all. GST and state-level logistics add real complexity. Price sensitivity at the entry tier is brutal.
What we have there
Ex-Oppo channel knowledge in Bihar, an operating company on the ground, and BIS filings in progress for the solar line.
Approvals you will need
| Approval | Covers | Typical time |
|---|---|---|
| BIS registration (CRS) | Chargers, power banks, adapters, many electronics | 8–16 weeks |
| WPC equipment approval | Wireless devices: Bluetooth, Wi-Fi | 2–6 weeks |
| BEE labelling | Appliances covered by energy labelling | 4–8 weeks |
Customs and tax basics
- Basic customs duty plus social welfare surcharge
- GST on most electronics, commonly 18%
- BIS registration has to be in place before goods clear
Where it sells
- Distributor–dealer hierarchies, region by region
- Flipkart and Amazon.in
- Modern trade: national electronics chains
- Regional strength first: Bihar and UP are a different business from Bangalore
Cities we cover
Patna · Delhi NCR · Mumbai
Visiting
- Business e-visa with an invitation letter, which we provide
- Our team meets you at the airport and stays with you
- Best months to visit: October to March
Figures, approvals and timelines are indicative and change with each budget. Your market lead confirms them for your product.