Sell and grow
Senior brand operator
A senior operator from TGO runs your brand in a market as its head — part-time, with full accountability.
Typical timeline
6–12 month engagements
How it is priced
Monthly retainer
Led by
Umair
Markets
Worldwide
The problem
Hiring a country head before the market works is expensive and risky. You need someone senior who already knows the market, from day one.
What you get
- A named TGO operator as head of brand for the market
- Weekly operating reviews with your team
- Ownership of the P&L plan, channel and team
- Hand-over to a local hire when you are ready
Timelines are typical ranges; your market lead confirms them for your product.
Often paired with
Revenue share
Brand scaling & growth
Growth plans that add markets, channels and range once the first market works.
Revenue share
Distribution & sales
The real channel: modern trade where it exists, and the ten-thousand-shop informal trade where it does not.
Fixed fee
Brand building
Naming, packaging, price architecture and warranty terms — a brand built for the shelf it sells from.