Our story
Two brothers and a lifelong friend, 2006 onward. This is the part of the company that is not a structure.
Act one
Guangzhou, 2006. Trade fairs, sample rooms, and the long bus ride out to Dongguan. We learned the business the way it is actually learned — badly at first, in canteens, from people who had no reason to help us and did anyway.
Act two
Umair went home to Pakistan and built electronics, solar and lithium ventures. Umer went to Manila and stayed 10+ years, building distribution and a travel business. Aryan went to India, spent years at Oppo in Bihar, then founded his own technology company.
Act three
2026. Three markets between us, three sets of mistakes already paid for, and one shared view: the gap is not products and it is not factories. It is trust that survives the second shipment.
The three of us
Founder portraits to be shot Q4 2026 — three markets, same treatment, black and white.
Pakistan
Brand building · IT & systems · electronics & solar
Fronts the TGO channel and runs the Pakistan market. Built and operates Bulk Gurus and Group ventures across electronics, solar and lithium storage. Handles manufacturer relationships in China and anything to do with putting a brand on a shelf for the first time. Leads TGO’s IT and systems work, from launch websites to ERP.
Philippines
Distribution · operations · market structure
Ten-plus years resident in the Philippines, which is long enough to know why Philippine distribution is not South Asian distribution: island logistics, a different retail concentration, and a consumer who buys smaller and more often. Runs a distribution operation and a travel agency. Owns the Philippine market and TGO’s operating discipline.
India
Channel · certification · India & Nepal
Ex-Oppo, Bihar — trained inside the most demanding retail machine in Indian mobile, then left to found his own technology company. Knows Indian distributor economics and the certification calendar, and owns everything BIS-shaped in the portfolio. Leads our Nepal desk, from Kathmandu to the Birgunj border.
Extended team
UAE
Guest · online brand growth & sales scaling
Based in the UAE since 2008. Works across Amazon and Noon, and consults on growing and scaling online brand sales.
+971 54 297 1969